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Who buys from you?

It’s a simple question. But in reality, most businesses and organizations don’t take the time to truly understand who their target customer is.

You might have a gut feeling that you sell to these “types” of people. Maybe you broadly know titles or industries that you should be targeting. But without a well-developed persona, you are missing out on critical contextual information that influences your prospecting, content strategy, and ultimately your ability to align your offering with your customer’s needs.

In this course, we'll cover how you can create a targeted persona(s) for your business.

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Who buys from you?

It’s a simple question. But in reality, most businesses and organizations don’t take the time to truly understand who their target customer is.

In this course, we'll cover how you can create a targeted persona(s) for your business.

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